Marketing Currents - Business and Marketing Current Events

Apple privacy changes prompt some advertisers to turn toward shoppable TV ads


No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV.

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Discussion Questions:

  1. What is advertising?
  2. What is interactive marketing?
  3. What is a “shoppable” ad?
  4. Where might consumers find shoppable ads?
  5. Have you ever seen a shoppable advertisement? If so, where?
  6. What is consumer data?
  7. Why is consumer data important to businesses and brands like Apple?
  8. How does the collection of consumer data represent privacy concerns?
  9. What did Apple do to address consumer privacy concerns?
  10. How might that impact the popularity of shoppable ads?
  11. What are industry trends?
  12. According to information from this news story, why are shoppable ads a growing trend in marketing?
  13. How do you feel about shoppable ads?
  14. Why might that matter to advertisers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.