McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20. Click here to read the story at nrn.com. Discussion Questions: What is promotion? What are the different types of promotion? How would Read more…
Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app. Click here to read the story at fortune.com. Discussion Questions: What is cryptocurrency? What is promotion? What are the different types of promotion? Read more…
Move over, Apple and Samsung; there’s a new smartphone maker in town. And surprisingly, it isn’t another tech firm, but the much-beloved fast-food chain Wendy’s. Click here to read the story at designtaxi.com. Discussion Questions: What is digital marketing? Why do you think apps are important to a brand’s overall Read more…
Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. Click here to read the story at chainstoreage.com. Discussion Questions: What is digital marketing? What is augemented reality? What the difference between augmented reality and Read more…
Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI) Read more…
Kenya is turning to a global youth audience to showcase the eighth natural wonder of the world—the great wildebeest migration—as Africa goes all out to ramp up international tourism numbers. Click here to read the story at qz.com. Discussion Questions: What is tourism? Why is tourism important to Kenya? According Read more…
It’s a juxtaposition that Alderete said is intentional. Gen Z today has a deep fondness for the ’90s and early 2000s, but they want those styles presented in a modern way. “The younger generation is very fascinated by the ’90s,” Alderete said. “And that’s our brand heritage. Click here to Read more…
How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself Read more…
The humble gif (Graphics Interchange Format) was first developed by computer scientists back in ’87, and similar to the meme it has come a long way since then. Gifs are used to add some spice to WhatsApp chats or tweets when they are feeling a little lackluster, but there is Read more…
Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made sure its voice was heard above the noise. Click here to read the story at entrepreneur.com. Discussion Questions: What is Read more…