Marketing Currents - Business and Marketing Current Events

How brands are innovating gifs in social media marketing campaigns


The humble gif (Graphics Interchange Format) was first developed by computer scientists back in ’87, and similar to the meme it has come a long way since then.

Gifs are used to add some spice to WhatsApp chats or tweets when they are feeling a little lackluster, but there is so much more to these funny short clips than meets the eye.

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Discussion Questions:

  1. Have you ever noticed a Gif being used as a way to help market or promote a product or service?
  2. What is consumer engagement?
  3. What is digital marketing?
  4. Do you think there is a difference between digital marketing and social media marketing? If so, what?
  5. How do brands engage consumers through digital marketing?
  6. Why do you think consumer engagement is important to marketers?
  7. How do Gifs help boost levels of engagement through digital marketing channels?
  8. Who is Giphy?
  9. Based on information from this story, describe the partnership between Spotify and Giphy.
  10. If you were a marketing professional working for one of your favorite brands in digital, how would you use Gifs to help reach and engage with consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.