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Entertainment Marketing

Entertainment Marketing

Will TikTok Videos Be Muted? Here’s What To Know After Licensing Deal With Universal Music Ends.

Universal Music Group announced it will stop licensing its songs to TikTok starting Wednesday due to issues like pay disagreements and AI concerns, meaning millions of TikTok videos using these songs will be muted. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year02/04/2024 ago
Branding

A Chuck E. Cheese Game Show Is Coming Soon Featuring ‘Supersized’ Arcade Games Like ‘the Human Claw’

Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Collaborations

HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist and Debuts Limited Edition Elf-Themed Recipes

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
Entertainment Marketing

Pottery Barn launches ‘Elf’ collection inspired by the holiday film: See the Buddy the Elf-themed products

Buddy the Elf, what’s your favorite color?  Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.” Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Brand Loyalty

Kraft Mac & Cheese Brings Back SpongeBob SquarePants Shape

SpongeBob usually lives in a pineapple under the sea, but he will finally return to his part-time residence: a blue box. Click here to read the story at today.com. Discussion Questions:

By Chris Lindauer, 2 years10/08/2023 ago
Entertainment Marketing

Donkey Is Welcoming Fans into ‘Shrek’s Swamp’ on Airbnb this Halloween

This Halloween, Donkey has you covered! DreamWorks’ lovable sidekick is letting you vacation in Shrek’s Swamp! Guests of the animated early 2000s classic Shrek can soon call the ogre’s stumpy, secluded haven home thanks to Airbnb.  Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Branding

Inside the Lush brand collaboration machine (that doesn’t rely on social media)

After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Collaborations

Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”

Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Branding

Pepsi unveils new logo: See the updated branding ahead of iconic cola’s 125th anniversary

Pepsi is updating the soft drink’s logo ahead of its 125th anniversary – while paying tribute to the pop in the brand’s classic labeling. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago

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