Marketing Currents - Business and Marketing Current Events

Mount Rushmore float will miss Thanksgiving Day parade


South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band.

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Discussion Questions:

  1. What is Macy’s Thanksgiving Day Parade?
  2. Why does Macy’s host the parade?
  3. How much do you think the parade costs Macy’s every year? What expenses might be associated with hosting the parade?
  4. What is publicity?
  5. How does Macy’s benefit from the publicity generated by the parade?
  6. Do you think businesses and brands pay to have a float in the parade?
  7. Why would they want to have a float in the parade?
  8. What do you think the South Dakota Department of Tourism is responsible for?
  9. Why is tourism important to the state of South Dakota?
  10. How might a presence during the Macy’s Thanksgiving Day Parade help attract tourists to South Dakota?
  11. Why do you think the Mount Rushmore Float will not be at this year’s parade?
  12. Based on information from this story, will the state of South Dakota still have a presence at the parade? What will be different?
  13. What is event marketing?
  14. How might this story represent an example of event marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.