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Functions of Marketing

Branding

Subway to Start Selling Sauces in U.S. Grocery Stores

Subway is teaming up with T. Marzetti Company, a leading specialty foods manufacturer, to give consumers more of its most beloved sauces, just in time for National Sauce Month. Four sauce flavors, which can be used for dipping, cooking and more, are debuting at grocery stores and retailers across the Read more…

By Chris Lindauer, 1 year03/23/2024 ago
Distribution

DoorDash to deliver by drone from a VA Wendy’s

DoorDash plans to explore making drone deliveries in other U.S. locales later this year, the release states. The delivery giant claims drone delivery is “a quick and sustainable delivery option for small, short distanced orders.” Click here to read the story restaurantdive.com. Discussion Questions:

By Chris Lindauer, 1 year03/23/2024 ago
Functions of Marketing

Wendy’s will soon begin testing surge pricing

The price of a Wendy’s Frosty could soon fluctuatethroughout the day as the chain looks to introduce Uber-like surge pricing on its menu. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Consumer Behavior

BNPL shopping explodes as mobile holiday sales overtake desktop for the first time

Online sales had a record holiday shopping season, according to the latest data from Adobe Analytics. Consumers spent $222.1 billion online, helped by shopping via smartphones and a surge in Buy Now, Pay Later (BNPL). Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
Corporate Responsibility

How Mars, maker of M&M’s and Snickers, is radically reimagining its supply chain to end deforestation

Mars, the multibillion-dollar candy and pet food giant, plans to cut its emissions in half by the end of the decade and reach net zero by 2050. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago
Customer Experience

Hyundai Cars Soon Available on Amazon for Online Purchase

From clothing to electronics, groceries and more, there are few things Amazon customers can’t purchase on the ecommerce company’s sprawling platform. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Business Plan

Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?

Is the beloved American fast-food-franchise model facing a reckoning? Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Consumer Engagement

Pottery Barn launches new mobile app

Customers can virtually preview products in their homes, track and manage registries and chat with a design expert. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Consumer Behavior

Carmakers are struggling to make electric vehicles affordable for pinched consumers—and rethinking their investments amid sagging demand

After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago

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