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Industry Trends

Consumer Behavior

15 Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers Read more…

By Chris Lindauer, 3 years01/17/2022 ago
Brands

Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return

Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…

By Chris Lindauer, 3 years01/09/2022 ago
Careers

A new top job at McDonald’s that is all about understanding the customer

Along with supply chain issues, the rising cost of raw materials and other lingering business challenges stemming from the pandemic, a big focus in the C-suites of many of the world’s largest corporations has been the creation of a new executive rank: Chief Customer Officer. Click here to read the Read more…

By Chris Lindauer, 3 years12/31/2021 ago
Advertising

9 campaigns that struck a chord in 2021

Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice on the emerging concept of a metaverse. A sense of Read more…

By Chris Lindauer, 3 years12/31/2021 ago
Differentiation

Swiss Miss Reinvents the ‘Ugly Sweater’ With a Built-In Hot Cocoa Pocket

We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Why would Swiss Miss offer an ugly sweater product? Read more…

By Chris Lindauer, 4 years11/13/2021 ago
Branding

A ‘Metaverse’ Of Questions: What’s Behind Facebook’s Rebranding?

Earlier this week rumors circulated that Facebook was planning to change its company name next week as it focuses on building a “metaverse.” The name change could be formally announced at the social network’s annual Connect conference on October 28, or sooner. Reports online suggest it is meant to signal Read more…

By Chris Lindauer, 4 years ago
Cause Marketing

Popeyes teams with Megan Thee Stallion on hot sauce, franchising

Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday. Click here to read the story at nrn.com. Discussion Questions: Why might Popeyes be interested in a collaboration with Megan Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Branding

Ford Is Making Merchandise Moves as It Looks to Expand Into Lifestyle Brand

Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, daughter of Ford executive chair Bill Ford and great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director. Read more…

By Chris Lindauer, 4 years10/03/2021 ago
Brands

Lucky Charms taps into audio marketing trend by dropping magical melodies

The hottest new artist of 2021 might not be Olivia Rodrigo after all. General Mills-owned cereal brand Lucky Charms has today announced that its chipper mascot Lucky the Leprechaun has dropped his debut album, Magically Delicious, is available across all major streaming platforms but promoted exclusively on Spotify. Click here Read more…

By Chris Lindauer, 4 years09/06/2021 ago
Entrepreneurship

How decorating dorm rooms became a $6.8 billion industry

The “it” bag among a subset of shoppers-in-the-know is adorned with tacky logos, contains a garish combination of two primary colors, and has a kind of glitchy zipper. Despite all this, it is sometimes unavailable due to high demand. You can often find it marked up by 300 percent on Read more…

By Chris Lindauer, 4 years08/22/2021 ago

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