Marketing Currents - Business and Marketing Current Events

15 Top Trends That Will Impact Marketing In 2022


Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers in meaningful ways, build a reputation as a trusted source of information, and nurture those relationships. 

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Discussion Questions:

  1. What are industry trends?
  2. Why is it important for marketers monitor these trends?
  3. What is consumer behavior?
  4. How might consumer behavior influence these trends?
  5. Based on information from this story, what is one example of a trend that will impact the way brands market their products and services in 2022?
  6. What is “conversational commerce” and why might that be an impactful marketing trend in 2022?
  7. Which trend identified in this story do you think might prove to be most impactful this year? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.