For one executive, the clearest sign that Neutrogena had lost its way came when their daughter started buying CeraVe facewash and moisturizer. Click here to read the story at dallasnews.com. Discussion Questions:
Pizza Hut is thrilled to announce a partnership with acclaimed food critic, Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner, Keith Lee, as they team up to support local communities and unveil the FamiLEE Community Pizza. Click here to read the story at prnewswire.com. Discussion Questions:
In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. Click here to read the story at npr.org. Discussion Questions:
When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:
Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online. Click here to read the story at usatoday.com. Discussion Questions:
Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions:
Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder. Click Read more…
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:
Pizza Hut is getting in on the “girl math” social media trend by discounting a number of popular menu items and teaming with a well-known influencer. Click here to read the story at themessenger.com. Discussion Questions:
Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…