Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:
How did the chain outdo Burger King’s Bacon Sundae, Pizza Hut’s hot-dog-stuffed crust, Cinnabon’s Pizzabon, and KFC’s fried-chicken-flavored nail polish? Click here to read the story at newyorker.com. Discussion Questions:
Pepsi is updating the soft drink’s logo ahead of its 125th anniversary – while paying tribute to the pop in the brand’s classic labeling. Click here to read the story at usatoday.com. Discussion Questions:
A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:
We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr. Click here to read the story at fastcompany.com. Discussion Questions:
Bye-bye Crispy Chicken Sandwich. Hello McCrispy. McDonald’s is choosing to rebrand the name of the Crispy Chicken Sandwich to the more catchy McCrispy. Click here to read the story at foodbeast.com. Discussion Questions:
For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:
Consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story Read more…
Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. Click here to read the story at thrillist.com. Discussion Questions:
When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. Click here to read the story at fastcompany.com. Discussion Read more…