Marketing Currents - Business and Marketing Current Events

Why Airbnb sees in-house advertising creative as the key to brand success

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When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. 

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is an agency?
  2. What type of work can an agency perform?
  3. Why do businesses and brands hire agencies?
  4. What is in-house advertising?
  5. What is an advantage of hiring an advertising agency over the development of the creative in-house?
  6. What is market research?
  7. Based on what you learned in this news story, what does market research tell us about the growth of in-house advertising?
  8. Why do you think Airbnb decided to bring the creative in-house?
  9. What is product development?
  10. What are Airbnb’s new products?
  11. Why is Airbnb introducing new products?
  12. Why is advertising important to the long-term success of Airbnb’s new products?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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