Marketing Currents - Business and Marketing Current Events

This is what Starbucks’ 25th anniversary holiday cups look like

[displaycategories]

This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is packaging?
  2. What purpose does packaging serve?
  3. How can packaging provide marketing opportunities for businesses and brands?
  4. Why do you think Starbucks releases holiday cups every year?
  5. Why do you think they have (almost) always been red?
  6. Why do you think its holiday drinks are available for just a limited time during the holidays?
  7. What type of promotion might that represent?
  8. Why do you think consumers look forward to the holiday packaging and products from Starbucks every year?
  9. What is seasonal marketing?
  10. How might this represent an example of seasonal marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC