Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, it has seen its growth falter in recent years. Click here to read the story at businessinsider.com. Discussion Questions:
Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:
The world’s largest fast-food chain is going for a “small format concept” in its next venture. Click here to read the story at today.com. Discussion Questions:
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade with Iced Latte with Foam. The company said it is the first-ever foaming agent brought to grocery shelves. The last major innovation for Maxwell House was Iced Coffee Concentrates in 2015. Click here to read the Read more…
In celebration of National Avocado Day July 31, Chipotle is hosting its first promotion – “Get in the Pit” sweepstakes – on the fledgling social media channel, Threads. Click here to read the story at nrn.com. Discussion Questions:
Subway fanatics now have the ultimate way to show their love for the company, and win something nice along the way. All they have to do is legally change their name. Click here to read the story at usatoday.com. Discussion Questions:
Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. Click here to read the story at cnn.com. Discussion Questions:
Frozen pizza brand Red Baron has today dished out a cheesy promotion that pokes light fun at Netflix’s recent crackdown on password sharing. Click here to read the story at thedrum.com. Discussion Questions:
American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Click here to read the story at fastcompany.com. Discussion Questions:
Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions: