Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:
Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:
Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco seasoning. Click here to read the story at tastingtable.com. Discussion Read more…
Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…
The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit. Click here to read the story at thestreet.com. Discussion Questions:
After cutting ties with Ye, formerly known as Kanye West, Adidas now plans to sell its stock of unsold Yeezy shoes and donate the proceeds to charity. Click here to read the story at npr.org. Discussion Questions:
Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:
See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:
The three-pointed star isn’t exactly known for designer bags, but that could soon change. Click here to read the story at robbreport.com. Discussion Questions: