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Product Launch

Differentiation

New Nitro Pepsi has widget on bottom of can to create unique texture

PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles. Click here to read the story at upi.com. Discussion Questions: What is innovation? What is innovative about Pepsi’s new product? What is innovative about the packaging of Nitro Pepsi? What is differentiation? How is Pepsi Read more…

By Chris Lindauer, 3 years03/05/2022 ago
Brand Loyalty

Starbucks is launching an energy drink

Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The Read more…

By Chris Lindauer, 3 years01/29/2022 ago
Brands

Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return

Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…

By Chris Lindauer, 3 years01/09/2022 ago
Competition

KFC to launch plant-based fried chicken made with Beyond Meat nationwide

KFC restaurants nationwide will add Beyond Meat’s plant-based chicken to its menus, starting Monday for a limited time. The launch comes after years of testing from the Yum Brands chain and Beyond Meat to create a meat substitute that mimicked the taste and texture of whole muscle chicken, like chicken breast, rather than Read more…

By Chris Lindauer, 3 years01/09/2022 ago
Consumer Behavior

The 12 most anticipated tech products of 2022

Depending on the breaks, 2022 could be a very eventful year for new tech products and even whole new tech categories. From gaming to electric vehicles to mixed reality wearables, next year’s releases could even begin a shift in the way we view tech’s role in personal and business life. Read more…

By Chris Lindauer, 3 years12/31/2021 ago
Differentiation

Swiss Miss Reinvents the ‘Ugly Sweater’ With a Built-In Hot Cocoa Pocket

We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Why would Swiss Miss offer an ugly sweater product? Read more…

By Chris Lindauer, 4 years11/13/2021 ago
Differentiation

Tropicana Created a Toothpaste That Doesn’t Make Orange Juice Taste Horrible

There’s something about mint toothpaste and orange juice that doesn’t mix. It’s sodium lauryl sulfate (SLS), an ingredient that helps clean teeth but makes orange juice taste like you’ve done something worth apologizing for. The epitome of leaving a bad taste in your mouth. Click here to read the story Read more…

By Chris Lindauer, 4 years11/07/2021 ago
Distribution

Remember Fisher-Price’s classic toy telephone? It’s now a real working phone, and you can buy one

That classic Fisher-Price toy rotary phone is getting a modern upgrade. The toy company announced Tuesday it will launch a version of its Chatter Telephone capable of taking real phone calls. The phone is available for pre-order at BestBuy.com while supplies last for $60, about six times more than the Read more…

By Chris Lindauer, 4 years10/24/2021 ago
Brand Loyalty

Taco Bell wants to sell you a 30-day taco subscription

Taco Bell is testing a tasty monthly subscription service. In about 20 participating restaurants across Tucson, Arizona, customers can pay between $5 to $10 per month for a Taco Lover’s Pass, which gives subscribers one taco a day for 30 days. The app-based program is currently active until November 24. Read more…

By Chris Lindauer, 4 years09/19/2021 ago
Branding

Banana Republic Revives Its Adventurous Past With Rebrand

Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at adweek.com. Discussion Read more…

By Chris Lindauer, 4 years09/12/2021 ago

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