Marketing Currents - Business and Marketing Current Events

Remember Fisher-Price’s classic toy telephone? It’s now a real working phone, and you can buy one


That classic Fisher-Price toy rotary phone is getting a modern upgrade.

The toy company announced Tuesday it will launch a version of its Chatter Telephone capable of taking real phone calls. The phone is available for pre-order at while supplies last for $60, about six times more than the toy, which normally sells for around $9.99.

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Discussion Questions:

  1. What is publicity?
  2. What is a publicity or marketing stunt?
  3. What is promotion?
  4. What type of promotion do you think it might be when only a limited supply of the product is available?
  5. What do you think Fisher-Price hopes to accomplish with this promotion?
  6. What is distribution?
  7. Why do you think the phone is only available at Best Buy online?
  8. According to this story, how much will the phone cost?
  9. How do you think they determined that price point?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.