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Product Management

Competition

Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’

There’s nothing Mexican about chicken nuggets, but that doesn’t bother Taco Bell. Starting today, October 12, the chain is testing Crispy Chicken Nuggets in select stores as the chain plans to disrupt a category where it sees weakness. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Brands

Lululemon is throwing in the towel on Mirror

Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness. Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
Innovation

Grilled Cheese Lunchables Are Now a Thing

Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com. Read more…

By Chris Lindauer, 2 years ago
Innovation

Your next Apple Watch might be made with a 3D printer

Apple Inc. is testing the use of 3D printers to produce the steel chassis used by some of its upcoming smartwatches, according to people with knowledge of the matter, heralding a major change to how the company manufactures products. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Brands

Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade

Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade with Iced Latte with Foam. The company said it is the first-ever foaming agent brought to grocery shelves. The last major innovation for Maxwell House was Iced Coffee Concentrates in 2015. Click here to read the Read more…

By Chris Lindauer, 2 years08/03/2023 ago
Branding

Kit Kat Cereal is hitting US shelves

Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Branding

Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear

Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Advertising

Oscar Mayer says goodbye to the historic Weinermobile. Next up: the Frankmobile.

It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936.  Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Brand Loyalty

Cholula Branches Out With First Ever Line Of Salsa And Taco Seasoning

Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco seasoning.  Click here to read the story at tastingtable.com. Discussion Read more…

By Chris Lindauer, 2 years05/14/2023 ago
Marketing Currents

McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.

The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago

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