Right now, the thought of planning even one month ahead feels risky. We’ve just entered the third year of a global health crisis that has upturned nearly every aspect of life, including our professional endeavors. Still, keeping some key dates in mind is better than nothing, and why we recommend Read more…
Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…
For many people in the Dew Nation, the great outdoors offers that sense of adventure. The new MTN DEW Outpost not only celebrates the majesty of Doe Mountain but it looks to forward a positive conversation on the inspiration that nature provides. Click here to read the story at foodsided.com. Read more…
Chipotle has a swag store? Along with burrito bowls, the Mexican-inspired fast-casual chain sells its own merch, with a cilantro-infused soap among its listed goods. Click here to read the story at nypost.com. Discussion Questions: What is swag? Why do you think Chipotle has a swag store? Why was Chipotle selling Read more…
Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…
With more Americans taking advantage of deals offered earlier, online spending on Black Friday declined for the first time, to $8.9 billion, according to Adobe Analytics data. Click here to read the story at abcnews.go.com. Discussion Questions: What is promotion? Why do you think promotion is so important around the Read more…
It just got that much easier to hear from Santa Claus this year. Coca-Cola has teamed up with Cameo to offer fans a variety of experiences with Kris Kringle this holiday season, starting with the ability to get a personalized video from Jolly Old St. Nick himself. Click here to read the story Read more…
With vaccines (and boosters) widely available, and more people feeling comfortable with holiday gatherings, “Friendsgiving” celebrations appear to be back in full force this year—at least judging by the wide variety of restaurant deals themed to the informal holiday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What Read more…
As the two-year mark since the world’s first COVID-19-related travel bans draws nearer, some holiday shoppers may be aching to travel freely again. Some may even wish to transport themselves to the scenic landscapes often depicted on TV screens seen in catalogs. Click here to read the story at marketingdive.com. Read more…
We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Why would Swiss Miss offer an ugly sweater product? Read more…