Marketing Currents - Business and Marketing Current Events

Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday


As the two-year mark since the world’s first COVID-19-related travel bans draws nearer, some holiday shoppers may be aching to travel freely again. Some may even wish to transport themselves to the scenic landscapes often depicted on TV screens seen in catalogs.

Click here to read the story at

Discussion Questions:

  1. What is a product?
  2. What is a service?
  3. What is the difference between the two?
  4. Do you think travel experiences represent a product or a service? Why?
  5. What is differentiation?
  6. How is might Expedia’s Black Friday promotion illustrate the concept of differentiation?
  7. What is promotion?
  8. Is Black Friday a promotion? Why or why not?
  9. Why do you think Black Friday is important to many businesses?
  10. Why do you think Expedia chose to launch this campaign for Black Friday? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.