Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion? Read more…
In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken. Click here to read the story at thestreet.com. Discussion Questions: Why would Panda Express want to offer a plant-based version of its orange chicken menu item? What is a Read more…
Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is Read more…
Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might Read more…
Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money. Click here to read the story at wired.com. Discussion Questions: What is a BNPL service? Read more…
Target is stuck with too much home decor and too many TVs. To clear out the glut, it will ramp up discounts. Click here to read the story at philadelphia.cbslocal.com. Discussion Questions: What is product management? Why is product management an important function of marketing? How does this story illustrate Read more…
For years, Arby’s has claimed to have the meats. Unless it’s a burger. Click here to read the story at usatoday.com. Discussion Questions: What is a slogan? Why do company’s use slogans in their advertising? How might that demonstrate the concept of branding? What is Arby’s slogan? How do you Read more…
Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse. Click here to read the story at nrn.com. Discussion Questions: What is the metaverse? Why are brands interested in the metaverse? Can you think of any other examples of brands Read more…
Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What Read more…
There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn’t matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany them with milk, right? Tropicana, the North American manufacturer of fruit drinks, challenges that Read more…