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Publicity

Advertising

Liquid Death Tries to Dethrone the Super Bowl as Advertising’s Biggest Stage

For marketers who don’t have the deep pockets or steely nerve to buy a commercial during Super Bowl 58, Liquid Death has a proposition: put your ad on 500,000 of the brand’s packages and get nearly double the reach of the football matchup. Click here to read the story adweek.com. Read more…

By Chris Lindauer, 1 year02/09/2024 ago
Brands

Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day

It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Advertising

Frito Lay Created 8 Different ‘Groundhog Day’ Ads to Air Across ABC All Day Friday

TEACHER SUGGESTION: Share this video in its entirety with students in class, preferably before they see the headline or the name of the video. Ask students to consider their reaction to this campaign from Lay’s as you work through some of the discussion questions. NEWS STORY: When it comes to Read more…

By Chris Lindauer, 1 year02/04/2024 ago
Brand Loyalty

Applebee’s launches one year of weekly date night passes for $200

Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brands

Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For

Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
Brands

The best (and worst) brand collaborations of 2023

In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year12/30/2023 ago
Advertising

Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’

The holidays have arrived, and Uber is driving spirits with festive new offerings. The rideshare company on Tuesday announced its exclusive holiday offerings, which are available for booking through December via the Uber and Uber Eats apps. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Marketing Currents

Pizza Hut Is Giving Fans ‘Reverse Delivery’ Doormats That Gift Delivery Drivers Pizza During Busy Holiday Season

This week, Pizza Hut is giving customers a “reverse delivery” doormat that gives delivery drivers a free box of pizza when they drop off an order. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Content Marketing

Wendy’s launches ‘The Burger Files’ true fast-food crime podcast series

Burger chain, Wendy’s UK, has launched podcast miniseries highlighting the scary reality of competitor fast food experiences with a comedic spin. Click here to read the story at mobilemarketingmagazine.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Marketing Currents

Crocs releases ‘widely requested’ cowboy boot

Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago

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