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Publicity

Digital Marketing

Wendy’s Creates Its Own Smartphones With Witty Voice Assistant Named Wendy

Move over, Apple and Samsung; there’s a new smartphone maker in town. And surprisingly, it isn’t another tech firm, but the much-beloved fast-food chain Wendy’s. Click here to read the story at designtaxi.com. Discussion Questions: What is digital marketing? Why do you think apps are important to a brand’s overall Read more…

By Chris Lindauer, 4 years10/03/2021 ago
Distribution

Peloton was winning the pandemic, but a series of fumbles have slowed its growth

While most companies struggled early in the pandemic, Peloton was increasing its forecasts. Now, the connected-fitness pioneer is doing the opposite. In its Q4 earnings call, the company posted a $313.2m loss, and a lower-than-expected forecast for Q1 2022. So what happened? Click here to read the story at thehustle.co Read more…

By Chris Lindauer, 4 years09/19/2021 ago
Marketing Campaigns

Ice Cream Truck Experiences Were This Summer’s Coolest Marketing Campaigns

From tourism experiences and purposeful promotions to fashion events and shockingly successful cheesie gimmicks, promotional ice cream trucks have been big media headliners in the Big Apple this summer— but those who thought that all of the flavorful fun was about ice cream alone would have totally missed the pint. Click here to Read more…

By Chris Lindauer, 4 years09/06/2021 ago
Advertising

Peloton CMO on how she’s marketing the brand out of choppy waters

Dara Treseder arrived at Peloton in early 2020. The brand was still reeling from an advertising campaign that landed just a month earlier, which was described by critics as ‘sexist’, ‘offensive’ and ‘dumb’. It saw a slim and visibly wealthy woman gifted a £2000 Peloton bike for Christmas by her Read more…

By Chris Lindauer, 4 years07/31/2021 ago
Brands

Oreo makes ‘offering’ to aliens ahead of US intelligence declassifying its UFO secrets

There has been a steady drumbeat of news leading up to the release of US intelligence documents pertaining to unidentified flying objects. Unlike the past, the UFO headlines aren’t in the supermarket tabloids, instead they are in The New York Times and The New Yorker. Click here to read the story at thedrum.com. Read more…

By Chris Lindauer, 4 years06/06/2021 ago
Consumer Behavior

Target pulls Pokémon cards, sports trading cards following fight

Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees. In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website. Click here to read the story at usatoday.com. Read more…

By Chris Lindauer, 4 years05/16/2021 ago
Advertising

KFC resurrects ‘finger lickin’ good’ tagline

KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year. The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice. Click here to read the Read more…

By Chris Lindauer, 4 years05/16/2021 ago
Corporate Responsibility

Peloton runs into PR nightmare: here’s what it needs to do next

Fitness brand Peloton – known for its high-tech stationary bikes and cult-like following – announced Wednesday a recall of both its Tread and Tread+ treadmills following the death of a child and some 70 reported incidents associated with the products. Click here to read the story at thedrum.com. Discussion Questions: Read more…

By Chris Lindauer, 4 years05/08/2021 ago
Competition

Subway works with vegan grime artists to make music from the vibrations of plants

Subway has worked with vegan grime artists to create a song that uses sounds emitted by plants to celebrate Earth Day. P Money and producers Star.One collected sounds at an urban farm from plants that are used in Subway’s plant-based menu, via PlantWave technology, which detects electrical variations through electrodes Read more…

By Chris Lindauer, 4 years04/23/2021 ago
Brands

IHOP lets bacon ‘speak for itself’ on Clubhouse

Anyone — or anything — can speak on Clubhouse now. Even meat. IHOP is making its debut on the audio-only app by serving up the sounds of bacon cooking all day long on Tuesday via @IHOPofficial on Clubhouse. Click here to read the story at campaignlive.com. Discussion Questions: What is Read more…

By Chris Lindauer, 4 years04/17/2021 ago

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