UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is New York Read more…
Amazon.com has become the biggest apparel seller in the U.S. without any stores. Now it plans to open its first clothing store this year under the Amazon Style banner. Click here to read the story at retailwire.com. Discussion Questions: What is retail? What is the difference between e-commerce and retail? Why do you think Read more…
Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…
El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is a brand? What is branding? Why would El Pollo Loco offer branded merchandise to its customers? Read more…
Shoppers of all ages will soon get another chance to be a Toys R Us kid. Under new ownership, Toys R Us is opening a U.S. flagship store at the American Dream mall in New Jersey complete with a two-story slide, an ice cream parlor and more than 10,000 toys. Click Read more…
While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among the most popular, and possibly most important for retailers. Click here to read the story at retaildive.com. Discussion Questions: What is direct marketing? What is a Read more…
TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products. Click here to read the story at cnn.com. Discussion Questions: What is pricing? Why is pricing an important component of Read more…
Retailers that saw how profitable owned brands could be are out to get similar results for themselves. But experts say it won’t be that easy. Click here to read the story at retaildive.com Discussion Questions: What is a brand? What is a private label brand? Why do you think Target Read more…
Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI) Read more…
A year after The Wall Street Journal reported Amazon had an interest in using empty mall spaces as fulfillment centers, the business paper is back with a rumor that Amazon is planning to open department store-style locations of its own. The reported plan is for stores that are smaller than Read more…