Marketing Currents - Business and Marketing Current Events

Toys R Us is opening a new store with a 2-story slide and an ice cream parlor


Shoppers of all ages will soon get another chance to be a Toys R Us kid.

Under new ownership, Toys R Us is opening a U.S. flagship store at the American Dream mall in New Jersey complete with a two-story slide, an ice cream parlor and more than 10,000 toys.

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Discussion Questions:

  1. What is the difference between retail and e-commerce?
  2. How has the evolution of online commerce impacted retail?
  3. Why is retail important to a company like Toys R Us?
  4. Toys R Us is under new ownership after the company declared bankruptcy. What is bankruptcy?
  5. What is a marketing plan?
  6. What is “traffic” as it relates to retail?
  7. Why might Toys R Us marketing plan place an emphasis on attracting traffic to its stores?
  8. How might adding a 2-story slide and an ice cream parlor attract more traffic to this store?
  9. Why do you think Toys R Us isn’t adding amenities like these to EVERY store?
  10. In your opinion, will this initiative help to boost overall sales at Toys R Us stores? Do you think that matters to the new owners in the short term? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.