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Seasonal Marketing

Entertainment Marketing

Pottery Barn launches ‘Elf’ collection inspired by the holiday film: See the Buddy the Elf-themed products

Buddy the Elf, what’s your favorite color?  Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.” Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Consumer Engagement

Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise

It’s Friday the 13th and Sour Punch® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat. Click here to read the story at prnewswire.com. Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Brands

Starbucks and KidSuper Create Limited-Edition Varsity Jacket for PSL’s 20th Birthday

Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…

By Chris Lindauer, 2 years10/15/2023 ago
Digital Marketing

White Castle to Launch the First of 13 Spooky Halloween Deals on Friday the 13th

In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck Read more…

By Chris Lindauer, 2 years10/14/2023 ago
Business Plan

Toys ‘R’ US to open stores across US, including airports and cruise ships

Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years10/08/2023 ago
Entertainment Marketing

Donkey Is Welcoming Fans into ‘Shrek’s Swamp’ on Airbnb this Halloween

This Halloween, Donkey has you covered! DreamWorks’ lovable sidekick is letting you vacation in Shrek’s Swamp! Guests of the animated early 2000s classic Shrek can soon call the ogre’s stumpy, secluded haven home thanks to Airbnb.  Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Branding

The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name

Starbucks’ Pumpkin Spice Latte has become as synonymous with fall as cardigan sweaters and “When Harry Met Sally” rewatches.  Click here to read the story at insider.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Consumer Behavior

Back-to-school 2023: Can marketing transcend the turbulence?

As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Demographics

Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion

Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago

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