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Target Market

Consumer Behavior

Coca-Cola Spiced Is the Brand’s First Permanent Flavor in Years

From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. Click here to read the story at apnews.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Branding

J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps

Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Careers

The Rise of Space Tourism: How Technology Is Making Space Travel Accessible to All

In the vast expanse of the cosmos, a new era dawns upon you—the era of space tourism. What once only existed in the realms of your favorite science fiction shows, and the dreams of visionaries are now becoming a reality, thanks to technological advancements. Click here to read the story Read more…

By Chris Lindauer, 1 year01/28/2024 ago
Entrepreneurship

This startup is bringing a ‘voice frequency absorber’ to CES 2024

CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Competition

Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade

BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo.  Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Advertising

Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign

Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Business Plan

Peloton brings fitness classes to TikTok in bigger push for Gen Z

Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release.   Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
Brands

Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius

Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it Read more…

By Chris Lindauer, 1 year12/30/2023 ago
Brands

Dog soda? Yeah, that’s a thing (and it’s pricey)

If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago

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