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Target Market

Consumer Engagement

How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera

Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years11/26/2023 ago
Business Plan

Build-A-Bear is a money-making machine

This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Advertising

Home Depot, Vizio create shoppable content for the holidays

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Consumer Behavior

Carmakers are struggling to make electric vehicles affordable for pinched consumers—and rethinking their investments amid sagging demand

After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Advertising

Chevrolet is changing its ad tagline after nearly a decade

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Click here to read the story at freep.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Consumer Behavior

Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals

Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Branding

Johnson & Johnson is getting rid of its script logo after more than 130 years

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. Click here to read the story at Read more…

By Chris Lindauer, 2 years ago
Competition

United unveils new first-class seats in nearly once-in-a-decade refresh

United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Consumer Behavior

Back-to-school 2023: Can marketing transcend the turbulence?

As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Demographics

Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion

Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago

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