Ikea is turning decluttering into a game with a new augmented reality“escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a
Loneliness among the elderly is on the rise, with one in three suffering from it. Age U.K. finds that a million older people go a month or more without speaking to anyone, and isolation has only gotten worse since Covid-19. Microsoft’s Xbox is seeing what it can do to help.
Visit Orlando has unveiled a $2.2 million marketing campaign called, “The Wonder Remains.” Instead of targeting visitors worldwide, the campaign is aimed at the southeastern United States, specifically states within driving distance of Florida. Click here to read the story at orlandosentintel.com. Discussion Questions: Who is Visit Orlando? Why is
Ikea is entering the gaming-accessories market with a new product line launching later this year. The Swedish furniture giant said the gaming range includes over 30 products—”gaming desks and chairs, a drawer unit – and accessories – a mug holder, a mouse bungee, a neck pillow, a ring light and
Calling all TikTok users and coffee lovers: Dunkin’ Donuts is asking for menu hacks that may be part of a limited edition run, as the coffee giant becomes part of a vanguard of major companies leveraging the viral video platform to reach younger consumers. Through December 12th, fans being are
Wendy’s has launched a delivery-only “Never Stop Gaming menu” with Uber Eats featuring five Twitch streamers’ go-to orders. Wendy’s is tapping into the increasingly popular livestreaming and gaming site Twitch for its latest marketing campaign, while also leveraging its increasingly popular delivery channel. Click here to read the story at
Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use
Bed Bath & Beyond (BB&B) is known for its frequent coupons, sent in the mail and via email to lure customers into stores by promising 15 percent or 20 percent discounts off bedding and other home accessories. However, in a bid to boost profits and be more competitive on pricing
Launching a new idea into the world can be as exciting as it is nerve-wracking. Website builder site Squarespace tries to capture the anticipation and anxiety of hitting “publish” on a site for a new venture with an ad meant to inspire entrepreneurs toward the end of an unusual year
McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea of creating a meal just for kids – one that included a toy. The offerings back then included a McDoodler stencil, a McWrist wallet, an ID bracelet, a puzzle lock,
Nice work Prairie Ridge students! Thank you for taking the time to take the course and we look forward to meeting you at our Ohio U virtual event (exclusively for certificate earners) this spring!
Congrats @mcc_edu Dual Credit Marketing @PrairieRidgeHS students on earning their sports business marketing certificates from @ohiou @sportsbized ! Make sure to add to your @LinkedIn profile @SKochPR @Kevin_Koeppen
