In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!” Click here to read the story at nrn.com. Discussion Questions:
Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:
Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at
Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. Click here to read the story at thrillist.com. Discussion Questions:
Chipotle Mexican Grill is celebrating the start of 2023 with a new lineup of burrito bowls and an augmented reality (AR) campaign, developed in partnership with Snapchat and designed to promote physical and mental health among the brand’s customers in the new year. Click here to read the story at
Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times. Click here
“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.)
Accessing Delta’s popular Sky Club lounge just got a little harder for some frequent fliers of the airline. Click here to read the story at yahoo.com. Discussion Questions:
JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to