Marketing Currents - Business and Marketing Current Events
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Brand Loyalty

Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises

Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands. Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising. Click

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How Walmart is advertising its new loyalty program, Walmart

This week the retail giant started to roll out ads for the program, which is set to debut on September 15th and seen as Walmart’s answer to rival Amazon’s long-running membership program Prime. Click here to read the story from digiday.com. Questions for Classroom Discussion Why do you think Walmart introduced a

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Louis Vuitton, Puma dress up for TikTok Fashion Month

TikTok’s series of livestreams aims to highlight the social video app as a hub for showing off fashions, which has been the domain of rival app Instagram for the past decade. By offering exclusive programming with brands like Louis Vuitton and Puma, TikTok can build its audience of fashion buffs

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Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts

The stadium seating at Subaru Park, home of the Philadelphia Union, will showcase cutouts with images of real, local adoptable dogs. The cutouts with be in place at all home games in the 2020 season, starting with the first home game Aug. 25, according to Subaru of America. Click here to read the

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