Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

How bad are supply chains? Costco is renting ships

Costco, home of the ultimate big box store, is not mincing words about what it’s like to run a consumer business in the middle of a pandemic. Click here to read the story at Discussion Questions: What is supply chain? Why is the supply chain important to a business?

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How AI is Changing Retail Marketing

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI)

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Taco Bell wants to sell you a 30-day taco subscription

Taco Bell is testing a tasty monthly subscription service. In about 20 participating restaurants across Tucson, Arizona, customers can pay between $5 to $10 per month for a Taco Lover’s Pass, which gives subscribers one taco a day for 30 days. The app-based program is currently active until November 24.

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Banana Republic Revives Its Adventurous Past With Rebrand

Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at Discussion

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