Marketing Currents - Business and Marketing Current Events

Instagram Worried About Attracting, Keeping Teens on Platform: NYT Report


While the effect of Instagram on teens’ mental health is up for debate, we are sure about one thing: The company is worried about losing teens to competitors.

Click here to read the story at

Discussion Questions:

  1. What is market research?
  2. What are the different forms of market research?
  3. How do surveys help to support certain types of market research?
  4. Based on information from the survey referenced in this news story, what evidence might suggest that Instagram might be at risk of losing teens on the platform?
  5. Why would it matter to Instagram if fewer teens are using the platform?
  6. What is demographic information?
  7. How might this news story represent the concept of demographics?
  8. If teens are spending less time on Instagram, where do you think they are going instead?
  9. How might Instagram develop a strategy to attract more teens to the platform? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.