Marketing Currents - Business and Marketing Current Events

Zillow may be pulling up the welcome mat, but rival Opendoor is expanding into new markets


When Zillow announced that it was hitting pause on its iBuying operations earlier this week, the news sent shockwaves through the real estate industry.

Zillow blamed the pause on labor and supply constraints that were hampering its ability to quickly renovate and efficiently turn over its housing inventory.

Click here to read the story at

Discussion Questions:

  1. What type of business is Zillow?
  2. What is its “iBuying” operation?
  3. What is “house flipping”?
  4. How might the concept of flipping represent an example of entrepreneurship?
  5. How has technology changed the way people can flip houses?
  6. Why do you think Zillow chose to hit pause on its iBuying operation?
  7. Who do you think was responsible for making that decision?
  8. Why is leadership important in business, especially when it comes to making decisions like Zillow’s decision to hit pause on its iBuying operation?
  9. What is competition?
  10. How does this news story represent he concept of competition?
  11. Why do you think Opendoor is expanding its flipping operation while Zillow is hitting pause? Be prepared to discuss in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.