Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

The new Kia logo commits the ultimate design crime 

Every designer knows the importance of brand recognition – and car logos are among the most recognisable in the world.  Click here to read the story at creativebloq.com. Discussion Questions: What is branding? Why are logos an important aspect of branding? What is brand recognition? Why do you think car

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Apple privacy changes prompt some advertisers to turn toward shoppable TV ads

No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing?

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Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K

Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot. Click here to read the story at thrillist.com. Discussion Questions: What is a Thanksgiving 5K?

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JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to

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Microsoft Teams now has Solitaire and Minesweeper in a games for work push

Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans. Click here to read the story at theverge.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How would you describe Microsoft’s positioning strategy with its “Teams” product?

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Amazon Will Sell A Kitchen Device That Makes Cheetos Dust

Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story,

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