Marketing Currents - Business and Marketing Current Events

Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K

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Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot.

Click here to read the story at thrillist.com.

Discussion Questions:

  1. What is a Thanksgiving 5K?
  2. Why do you think people host Thanksgiving 5K runs?
  3. Why do you think people participate in those events?
  4. What is a marketing stunt?
  5. What is publicity?
  6. How might a marketing stunt help a business or brand to generate publicity?
  7. Describe the Coffee Mate marketing stunt featured in this news story.
  8. What is data and analytics in marketing?
  9. How might this campaign help Coffee Mate to collect consumer information?
  10. How might the brand use that information from a marketing perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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