Lululemon is throwing in the towel on Mirror

Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness. Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago

Consumer Behavior

Yelp has recorded every restaurant and business with suspicious reviews. See if your favorite spot is on the list.

Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago

Competition

Amazon sued by FTC and 17 states over allegations it inflates online prices and overcharges sellers

U.S. regulators and 17 states are suing Amazon over allegations the e-commerce behemoth abuses its position in the marketplace to inflate prices on and off its platform, overcharge sellers and stifle competition. Click here to read the story at apnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago

Branding

The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name

Starbucks’ Pumpkin Spice Latte has become as synonymous with fall as cardigan sweaters and “When Harry Met Sally” rewatches. Click here to read the story at insider.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

Marketing Currents

HORMEL® Pepperoni Opens First-of-its-Kind Online Shop to Help Fans Gear Up for National Pepperoni Pizza Day

HORMEL® Pepperoni, America’s No. 1 pepperoni brand,* is stepping up to celebrate National Pepperoni Pizza Day on Sept. 20 with the opening of a one-of-a-kind online pop-up shop full of custom items that are designed to help pepperoni pizza fans celebrate this spicy and flavorful national holiday in style. Click Read more…

By Chris Lindauer, 2 years09/22/2023 ago

Advertising

TikTok Shop officially launches in the US

After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

Collaborations

Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”

Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

Customer Experience

Check into the future: Hotels are getting an upgrade

When we hear the words “futuristic hotel,” it conjures up images of valets bringing our space luggage to our rooms via hoverboard. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

Innovation

Grilled Cheese Lunchables Are Now a Thing

Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com. Read more…

By Chris Lindauer, 2 years ago

Ethics

Coca-Cola used AI to create its newest flavor: The Y3000 soda ‘from the future’

Artificial intelligence is the future. At least according to Coca-Cola. The soft drink giant today launched a limited edition soda created using AI technology. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago