Marketing Currents - Business and Marketing Current Events

TikTok gets some ‘peepsonality’ ahead of Easter


Just in time for Easter, Peeps has joined TikTok to bring some “peepsonality” to the platform.

Click here to read the story at

Discussion Questions:

  1. According to information from this story, when did Peeps officially join TikTok?
  2. Why do you think they waited until this February to launch a marketing campaign on TikTok?
  3. What is seasonal marketing?
  4. Why is Easter important to the Peeps brand?
  5. What is content marketing?
  6. Why is content important to a brand if they hope to find success reaching consumers through social media?
  7. Describe Peeps’ content strategy, based on what you learned from this news story.
  8. What does it mean that the Peeps brand was showing up “organically” in TikTok posts and why might that be important to consider when building a social media marketing strategy?
  9. Based on information from this news story, who might represent Peeps’ target consumer?
  10. What is co-branding?
  11. According to this news story, who has Peeps partnered with as part of this campaign? How might those partners also benefit from the co-branding? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.