Digital Marketing

Category: Digital Marketing

Oreo and Martha Stewart take a dip into the ‘Oreoverse’ with new limited-edition launch

Milk’s favorite cookie is dunking into a new dimension. Oreo has announced its latest limited-edition launch of The Most Oreo Oreo in tandem with the new Oreoverse… Click here to read the story at goodmorningamerica.com. Discussion Questions:

01/29/2023

McDonald’s Lunar New Year campaign taps into AI, AR technology

McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:

01/22/2023

Chipotle to debut wellness-inspired AR Snapchat lens on ‘Quitter’s Day’

Chipotle Mexican Grill is celebrating the start of 2023 with a new lineup of burrito bowls and an augmented reality (AR) campaign, developed in partnership with Snapchat and designed to promote physical and mental health among the brand’s customers in the new year. Click here to read the story at

01/08/2023

Why Spotify makes Wrapped its annual marketing moment

“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.)

12/31/2022

McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app

Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app. Click here to read the story at cnbc.com. Discussion Questions:

12/11/2022

How the Metaverse Will Transform Marketing

One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Click here to read the story at entrepreneur.com. Discussion Questions:

12/11/2022

Starbucks Odyssey launches for select rewards members with NFTs

Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program. Click here to read the story at axios.com. Discussion Questions:

12/11/2022

Denny’s Is Selling a T-shirt Worth $2,000 for $5.99

A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at

11/26/2022

Category: Digital Marketing

Oreo and Martha Stewart take a dip into the ‘Oreoverse’ with new limited-edition launch

McDonald’s Lunar New Year campaign taps into AI, AR technology

McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app

How the Metaverse Will Transform Marketing

Starbucks Odyssey launches for select rewards members with NFTs

Denny’s Is Selling a T-shirt Worth $2,000 for $5.99

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