Marketing Currents - Business and Marketing Current Events

Oreo and Martha Stewart take a dip into the ‘Oreoverse’ with new limited-edition launch

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Milk’s favorite cookie is dunking into a new dimension.

Oreo has announced its latest limited-edition launch of The Most Oreo Oreo in tandem with the new Oreoverse…

Click here to read the story at goodmorningamerica.com.

Discussion Questions:

  1. What is promotion?
  2. What do you think businesses and brands hope to accomplish through promotion?
  3. Based on what you learned in this news story, describe this promotion from Oreo.
  4. What is a limited-edition product?
  5. What do you think Oreo hopes to accomplish with this promotion?
  6. Why do you think the promotion features a limited-edition launch?
  7. What is the metaverse?
  8. Why do you think Oreo is interested in a presence in the metaverse?
  9. What is influencer marketing?
  10. Why do you think Oreo chose to partner with Martha Stewart for this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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