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Hospitality & Tourism

Advertising

Cruise line faces backlash over allegedly deceptive marketing claims: ‘This is their attempt to make themselves look good’

Swiss cruise line MSC Cruises made waves with a promotional video for the “future of cruising,” during which the company made the case for sustainable cruise ships.  Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Customer Experience

Hotels Adding Fees For Common Requests That Used to Be Free

It’s true, nothing in life is free. The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Hospitality & Tourism

The Importance Of Omnichannel Marketing In The Travel Industry

Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Competition

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

A national TikTok ban in the U.S. would put an end to tourism agencies’ growing investment in the platform and push them to redirect it into Meta and Google’s social platforms as well limit their ability to influence global conversations about their destination. Click here to read the story at Read more…

By Chris Lindauer, 2 years04/16/2023 ago
Branding

Scent-a Fe: New Mexico could be first state with official aroma

The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Brands

Why Travel Brands Should Ditch the Pre-Pandemic Playbook in 2023

It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.” Click here to read the story at morningconsult.com. Discussion Questions:

By Chris Lindauer, 2 years02/05/2023 ago
Business Plan

The easiest way to travel full time? See what a 28-year-old paid for an apartment on a cruise ship

Austin Wells loves to travel the world. But he doesn’t like long flights, jet lag or an unsettled routine. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years01/15/2023 ago
Brand Loyalty

Delta’s Promotion With Starbucks Is Such a Hit It Generated 1 Million Linked Accounts in 16 Days

In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:

By Chris Lindauer, 2 years01/15/2023 ago
Entrepreneurship

Best of CES 2023: 6 innovations that will shape the future

After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Brand Loyalty

Southwest Stole Christmas. It Still Has Superfans.

It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline.  Click here to read the story at nytimes.com. Discussion Questions:

By Chris Lindauer, 2 years12/31/2022 ago

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