Marketing Currents - Business and Marketing Current Events
Category: Hospitality & Tourism

Mount Rushmore float will miss Thanksgiving Day parade

South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band. Click here to read the story at blackhillsfox.com. Discussion Questions: What is Macy’s Thanksgiving Day Parade? Why does Macy’s host the parade? How much do you think the parade

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Alberta marketing campaign encourages Toronto residents to move

The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west. Click here to read the story at toronto.citynews.ca. Discussion Questions: Why might the Province of Alberta want to encourage Toronto residents

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Hilton Is Building Astronaut Hotel Rooms in Space

Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality.  Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How

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Restoration Hardware dives into hotel business 

RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based

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Chase, Marriott Bonvoy Kick Off Contest on Pinterest

Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion?

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Visit Florida Embraces Marketing More Than Just Beaches and Disney

Early estimates suggest Florida is having a remarkable tourism recovery.  Click here to read the story at skift.com. Discussion Questions: What is destination marketing? Why is tourism important to Florida? How did COVID-19 impact tourism? Why is destination marketing important to places like Florida where tourism is such an important

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