Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s. The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at Read more…
Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way. Click here to read the story at fastcompany.com. Discussion Questions:
Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022. Click here to read the story at eater.vegas.com. Discussion Questions:
The price of a Wendy’s Frosty could soon fluctuatethroughout the day as the chain looks to introduce Uber-like surge pricing on its menu. Click here to read the story at cnn.com. Discussion Questions:
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. Click here to read the story at apnews.com. Discussion Questions:
In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City. Click here to read the story at cntraveler.com. Discussion Questions:
Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:
Online sales had a record holiday shopping season, according to the latest data from Adobe Analytics. Consumers spent $222.1 billion online, helped by shopping via smartphones and a surge in Buy Now, Pay Later (BNPL). Click here to read the story at fastcompany.com. Discussion Questions:
The surprising partnership between Kellanova’s Pringles brand and upscale caviar marketer The Caviar Co. was born in the real world, but viral attention on social media resulted in heightened awareness of the duo’s potato chip-caviar collection. Click here to read the story at marketingdive.com. Discussion Questions: