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Marketing Mix

Customer Experience

Hotels Adding Fees For Common Requests That Used to Be Free

It’s true, nothing in life is free. The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Brands

Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade

Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade with Iced Latte with Foam. The company said it is the first-ever foaming agent brought to grocery shelves. The last major innovation for Maxwell House was Iced Coffee Concentrates in 2015. Click here to read the Read more…

By Chris Lindauer, 2 years08/03/2023 ago
Consumer Engagement

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Hospitality & Tourism

The Importance Of Omnichannel Marketing In The Travel Industry

Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Branding

Blue Bell Drops a Dr Pepper Ice Cream Flavor

Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Brand Loyalty

Cholula Branches Out With First Ever Line Of Salsa And Taco Seasoning

Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco seasoning.  Click here to read the story at tastingtable.com. Discussion Read more…

By Chris Lindauer, 2 years05/14/2023 ago
Branding

Lulu who? A cult brand takes on the booming culture of ‘dupes’

Scroll through TikTok, and there’s a dupe for seemingly everything.  Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…

By Chris Lindauer, 2 years05/14/2023 ago
Marketing Currents

McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.

The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago
Distribution

Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Brands

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago

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