Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
While snack fans understand that those Cheetle fingers are a badge of honor, another component of being a fan is going to be front and center. For Cheetos 75th birthday, it is time to celebrate the Mark of Mischief and Chester will be leading the event. Click here to read Read more…
Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…
As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:
It’s true, nothing in life is free. The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported. Click here to read the story at entrepreneur.com. Discussion Questions:
Panda Restaurant Group, the parent company of Panda Express®, is pledging up to $2 million to the American Red Cross to provide essential care for the individuals affected by the Hawaii wildfires through the Panda Cares Foundation fundraising program and a dollar-for-dollar corporate match. Click here to read the story Read more…
Oscar Mayer makes a Hot Dog Straw to commemorate 2022 viral video Oscar Mayer is giving away the Oscar Mayer Hot Dog Straw (while supplies last), in honor of the baseball fan who made a straw from a hot dog in 2022. Click here to read the story at usatoday.com. Read more…
Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to Read more…
The future of fast food is already here with AI already taking orders and the first “underground delivery system” on the way. Click here to read the story at axios.com. Discussion Questions:
Jibbitz are about to get a whole lot sweeter thanks to Crocs’ newest collaboration with Pop-Tarts. The footwear brand’s latest limited-edition release features the first edible Jibbitz and a pair of custom Pop-Tart-themed clogs. Click here to read the story at wwd.com. Discussion Questions:
Ride-sharing platform Lyft will start displaying advertisements on its app, the company said in a blog post on Thursday as it looks to create a more stable source of revenue. Click here to read the story at reuters.com. Discussion Questions: