Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Milk’s favorite cookie is dunking into a new dimension. Oreo has announced its latest limited-edition launch of The Most Oreo Oreo in tandem with the new Oreoverse… Click here to read the story at goodmorningamerica.com. Discussion Questions:
Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com. Read more…
Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed. Click here to read the story at geekwire.com. Discussion Questions:
Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. Click here to read the story at thrillist.com. Discussion Questions:
McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:
Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:
Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months. Click here to read the story at marketingbrew.com. Discussion Questions:
Austin Wells loves to travel the world. But he doesn’t like long flights, jet lag or an unsettled routine. Click here to read the story at cnbc.com. Discussion Questions:
In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:
New York (CNN) In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer. Click here to read the story at Read more…