Marketing Currents - Business and Marketing Current Events
Category: Partnership

Nerds Candy and Dungeons & Dragons Make the Perfect Pair

The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons. Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters. Click here to read the story at the

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Gap-branded sheets and pillows are coming soon to Walmart

Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution?

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Mashable launches shoppable virtual home featuring Walmart products

Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What

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Kohl’s unveils first stores getting Sephora shops this fall

After announcing a new partnership in early December, Kohl’s and Sephora unveiled the list of the first 200 locations Thursday, which are adding the “immersive beauty experience by Fall 2021.” Kohl’s also plans to start selling Sephora’s products online in the fall. Stores in 29 states will get the first locations

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