Marketing Currents - Business and Marketing Current Events

McDonald’s to start selling Krispy Kreme donuts, with national rollout by 2026

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McDonald’s will begin selling Krispy Kreme donuts at its fast food locations this year as part of a phased rollout that will bring the baked goods to its restaurants nationwide by the end of 2026.

Click here to read the story at cbsnews.com.

Discussion Questions:

  1. What is distribution?
  2. Why is distribution important to a business?
  3. What is the difference between a collaboration and a partnership?
  4. How might this story best describe a partnership rather than a collaboration?
  5. In a partnership, why is it important for both parties to benefit?
  6. How will McDonald’s benefit from this partnership?
  7. How might this benefit Krispy Kreme from a distribution perspective?
  8. Why do you think they wanted to test the concept before announcing a national rollout?
  9. What happened with the initial testing, based on what you learned in this news story?
  10. Why do you think it will take until 2026 for Krispy Kreme to be available in all U.S. McDonald’s locations?
  11. In your opinion, does this partnership make sense for both McDonald’s and Krispy Kreme? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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