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Partnership

Brands

Old Bay Goldfish sold out online within nine hours, but more are headed for store shelves

Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What Read more…

By Chris Lindauer, 3 years05/15/2022 ago
Brands

TikTok gets some ‘peepsonality’ ahead of Easter

Just in time for Easter, Peeps has joined TikTok to bring some “peepsonality” to the platform. Click here to read the story at prweek.com. Discussion Questions: According to information from this story, when did Peeps officially join TikTok? Why do you think they waited until this February to launch a Read more…

By Chris Lindauer, 3 years04/17/2022 ago
Consumer Engagement

Chipotle Offers Free Burritos, but You Need to (Sort of) Roll Your Own?

Roblox and Chipotle continue their partnership with the roll-out of the Chipotle Burrito Builder on Roblox, a new simulation experience that will invite players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox1, starting on April 7, National Burrito Day. Click here to Read more…

By Chris Lindauer, 3 years04/11/2022 ago
Consumer Engagement

Pepsi and IHOP Team Up for Limited-Edition Pepsi Maple Syrup Cola

Pepsi is celebrating pancake lovers everywhere with their latest limited-edition flavor. In partnership with restaurant chain IHOP, the soda giant has created Pepsi Maple Syrup Cola — a new beverage that they say “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” Click Read more…

By Chris Lindauer, 3 years03/27/2022 ago
Brand Loyalty

Buffalo Wild Wings® and MTN DEW® thrill sports fans

Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™.  Click here to read the story at patch.com. Discussion Questions: What is promotion? What are the various types of promotion? What type of promotion Read more…

By Chris Lindauer, 3 years03/18/2022 ago
Brands

Target plans to open more than 250 Ulta Beauty shops in its stores this year

More Target stores will get an Ulta Beauty shop added in 2022. The retailer exclusively shared with USA TODAY Monday that it plans to open 250-plus additional small beauty shops inside its stores this year after opening 101 locations and an online store since August 2021. Click here to read the story at usatoday.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years03/05/2022 ago
Brands

Vans Reunites With Crayola For Colorful Footwear and Apparel

Since their first collaboration a decade ago in 2010, Vans and Crayola are bringing the color back for a collection comprised of footwear, apparel, and accessories for the entire family. Click here to read the story at hypebeast.com. Discussion Questions: What is a brand? Is Vans a brand? Crayola? How would you describe the Read more…

By Chris Lindauer, 3 years02/20/2022 ago
Brands

Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return

Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…

By Chris Lindauer, 3 years01/09/2022 ago
Brands

Skittles is Releasing a Candy Dispensing Bed for $1.50 USD

Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. Click here to read the story at hypebeast.com. Discussion Questions: What is publicity? What is a “stunt” as it relates to marketing? How do marketing stunts Read more…

By Chris Lindauer, 3 years12/12/2021 ago
Hospitality & Tourism

Stay in the Grinch’s Cave in Utah This Holiday Season for Less Than $20

Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…

By Chris Lindauer, 3 years12/05/2021 ago

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