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Pricing

Brands

Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles

This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Collaborations

Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”

Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Innovation

Grilled Cheese Lunchables Are Now a Thing

Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com. Read more…

By Chris Lindauer, 2 years ago
Brands

Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections

Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Customer Experience

Hotels Adding Fees For Common Requests That Used to Be Free

It’s true, nothing in life is free. The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Brands

Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade

Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade with Iced Latte with Foam. The company said it is the first-ever foaming agent brought to grocery shelves. The last major innovation for Maxwell House was Iced Coffee Concentrates in 2015. Click here to read the Read more…

By Chris Lindauer, 2 years08/03/2023 ago
Functions of Marketing

Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one

Peloton wants to be known as more than just an exercise bike company, and it’s revamping its app to achieve that goal. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Branding

Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags

The three-pointed star isn’t exactly known for designer bags, but that could soon change.  Click here to read the story at robbreport.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Distribution

Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Consumer Behavior

Consumers push back on higher prices amid inflation woes

McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

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