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Pricing

Branding

Price war? Tesla drops the Model Y starting price below the average U.S. vehicle cost

Tesla Inc. is now charging less for the cheapest version of the Model Y sport utility vehicle than what the typical new vehicle sells for in the U.S., a threshold Elon Musk crossed in blazing fashion. Click here to read the story at latimes.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Brands

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Advertising

Kroger spent millions advertising its own peanut butter—why?

This year’s AFC Championship Game had everything—Joe Cool, a hold-your-chest, game-winning field goal, and…Kroger-brand peanut butter? Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago
Competition

Pizza Hut Is Set to Overtake Domino’s

Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports.  Click here to read the story at thetakeout.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Economics

Kraft Heinz to abandon further price hikes as shoppers stretched thin

Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Competition

KFC is launching wraps to attract younger consumers

During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at Read more…

By Chris Lindauer, 2 years02/05/2023 ago
Distribution

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Economics

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Branding

What this mega supermarket merger could mean for your grocery bills

In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge.  Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of Read more…

By Chris Lindauer, 3 years10/21/2022 ago
Consumer Behavior

CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice.  Click here to read the story at investopedia.com. Discussion Questions: What is BNPL? Read more…

By Chris Lindauer, 3 years09/25/2022 ago

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