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Product Launch

Data & Analytics

You can now make Mountain Dew at home. Here’s how.

Dew nation can now make their favorite soda flavor at home. SodaStream has added the Mountain Dew flavor to its lineup in addition to its recently launched Pepsi flavor. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
Branding

Girl Scout Cookie flavored cold coffee coming in 2024

Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in Read more…

By Chris Lindauer, 1 year12/29/2023 ago
Branding

6 key details about CosMc’s, McDonald’s new fast food chain

Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Brands

Dog soda? Yeah, that’s a thing (and it’s pricey)

If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Competition

Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’

There’s nothing Mexican about chicken nuggets, but that doesn’t bother Taco Bell. Starting today, October 12, the chain is testing Crispy Chicken Nuggets in select stores as the chain plans to disrupt a category where it sees weakness. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Marketing Currents

Crocs releases ‘widely requested’ cowboy boot

Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Brands

Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles

This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Branding

The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name

Starbucks’ Pumpkin Spice Latte has become as synonymous with fall as cardigan sweaters and “When Harry Met Sally” rewatches.  Click here to read the story at insider.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Advertising

TikTok Shop officially launches in the US

After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Innovation

Grilled Cheese Lunchables Are Now a Thing

Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com. Read more…

By Chris Lindauer, 2 years ago

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