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Advertising

Inside J.C. Penney’s holiday marketing strategy

The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Industry Trends

Pizza Hut Gets in on ‘Girl Math’ Trend With $7 Deals

Pizza Hut is getting in on the “girl math” social media trend by discounting a number of popular menu items and teaming with a well-known influencer. Click here to read the story at themessenger.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Entertainment Marketing

Pottery Barn launches ‘Elf’ collection inspired by the holiday film: See the Buddy the Elf-themed products

Buddy the Elf, what’s your favorite color?  Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.” Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Consumer Engagement

Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise

It’s Friday the 13th and Sour Punch® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat. Click here to read the story at prnewswire.com. Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Brand Loyalty

Domino’s Emergency Pizza Program Gives Customers One Free Pizza When They ‘Need it Most’

When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Marketing Currents

Crocs releases ‘widely requested’ cowboy boot

Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Brands

Starbucks and KidSuper Create Limited-Edition Varsity Jacket for PSL’s 20th Birthday

Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…

By Chris Lindauer, 2 years10/15/2023 ago
Brands

Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles

This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Digital Marketing

White Castle to Launch the First of 13 Spooky Halloween Deals on Friday the 13th

In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck Read more…

By Chris Lindauer, 2 years10/14/2023 ago
Entertainment Marketing

Donkey Is Welcoming Fans into ‘Shrek’s Swamp’ on Airbnb this Halloween

This Halloween, Donkey has you covered! DreamWorks’ lovable sidekick is letting you vacation in Shrek’s Swamp! Guests of the animated early 2000s classic Shrek can soon call the ogre’s stumpy, secluded haven home thanks to Airbnb.  Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago

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